The most direct way to measure influencer sales is via click-through and conversions from creator-based ads. 2. Ship out your products and approve of the created content. The last step of your influencer marketing campaign is to monitor and measure the results of your campaign. Influencer marketing is growing up… fast. Set Specific Objectives for Each Campaign. Engagement is one of the most vital KPIs in measuring influencer marketing success. The Public Campaign Manager allows for creating campaign briefs with a 20% fee on influencer payments, while the Pro Campaign Manager offers private campaigns, basic reporting, and reduced fees. As your influencer. Influencer Marketing Measurement: Top Tips. 7 billion in 2016 to $9. AI helps measure an influencer campaign's performance and provides insights into what works well and what could be improved. Brandwatch Influencer Marketing Software. Keeping goals in mind, identify who it is that you want to target, understanding specific demographics. Trusted by global names like Huawei, Adidas, and Microsoft, Klear is an intuitive influencer marketing platform that brands can use for collaborations on YouTube, TikTok, or Instagram. Although these numbers might look static and have a direct correlation to the actions your influencer takes, there are still many factors at play. Monitor social media engagement metrics 12. All in all, Campaign Measurement is an influencer marketer’s best friend. Built over time through common interests, content, or. a successful TikTok influencer campaign looked like partnering with a content creator to produce a hashtag challenge that was fun and worth participating in. Influencer Marketing Measurement: Top Tips. 5. Tracking CPC is especially important for paid marketing campaigns, as it allows marketers to identify which campaigns, ad sets, or keywords deliver the best conversion results. Influencer campaigns can help with short-term sales, audience growth, brand sentiment, new product launches, and even vetting new product ideas before launching (among other things). For example, align your influencer campaigns with key event dates for your stores, discuss creator feedback with your product development department, or supply your newsletter team with usage rights to quality influencer content. Step 1: Set Clear Goals. So the sooner you start to Crawl-Walk-Run, the better you manage the measurement of essential business KPIs, the more both you and your company will benefit as a result. With influencer marketing, the vast majority of brands find it incredibly difficult to accurately measure the ROI from their influencer campaigns. Step 2: Consider a Wide Range of Metrics. Influencer marketing KPIs are quantifiable measurements that show whether an influencer is reaching their professional goals. Carusele, a leading influencer marketing agency, was founded in 2015 with a mission to deliver guaranteed results to top brands and retailers in the US. Send influencers a brief with information on your brand and campaign. On Instagram, engagement is measured by the number of likes and comments on your campaign post or story/video views. 4B industry, and is predicted to increase by 29% in 2023 to $21. 11. Engagement metrics to consider tracking include engagement rate, clickthrough rate (CTR), and cost per click (CPC). This means that the company. It does this by providing users with a host of valuable features. The right influencer for travel services would be an influencer heavily involved in the travel industry (or one of similar relevance). The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers. Still, brands cannot expect growth without a strategy social media marketing strategy. ROI that's Klear: Track and attribute sales, revenue and costs to find your true Influencer ROI: Next-level influencer campaign measurement software. 2024. These metrics help you understand the overall visibility of your influencer marketing campaign, allowing you to optimize content and targeting strategies. Consider what the reasoning was behind. Qualify your campaigns with meaningful ROI metrics such as earned media value, engagement rate and sentiment to successfully track and evaluate the value of your influencer relationships over time. Brands can also use it to manage campaigns, set up workflows and forecast and measure results. By Jack Neff. It measures a combination of elements including comments, shares, clicks, and interactions. g. Create personalized landing pages for each influencer 9. A higher reach. This is how you’ll determine the level of success you’ve had in reaching your audience with the help of the influencer. Influencer Marketing Statistics. Marketers are willing to spend over $4 billion on influencer marketing, with 60% stating that influencer-generated content performs better than branded content. Spend efficiency metrics include: Cost per Post (CPC) = total cost of contract / # of static posts. It's a multi-billion dollar industry with the potential to impact brand perception and sales. • Macro influencers: 100,000 to 300,000 followers. Develop and execute influencer driven performance marketing campaigns. The influencer marketing industry is expected to grow to. Align your strategies with the influencer marketing campaigns. These traditional campaigns work in a very simple way. From influencer identification to campaign measurement and everything in between, it offers a long list of powerful features. The brand’s Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. And your KPIs help you determine your most important influencer metrics. Reach measures how many people were exposed to your campaign;. As the category takes up more of the global marketing spend, brands are demanding more from the measurement of their influencer marketing investment. Measuring Campaign Performance: Tracking the performance of your influencer marketing campaign is essential for evaluating its success. In our approach to measuring your campaigns, three key pillars stand tall: Delivery, Reaction, and Effectiveness. Criteria for success should be developed at the outset. For example. Step 5: Calculate the ROI of Your Campaigns. 1. Measuring the impact of influencer marketing can help brands understand the effectiveness of their campaigns, identify areas for improvement, and optimize future. Use a TikTok influencer marketing strategy to complete these main goals: 1. You measure the results of your campaign. About half of respondents (51%) also say that it takes a. Our Black Friday Sale Is Up & Running! USE CODE TAG20 All Plans Available at 20% OFF!The Influencer Intelligence’s latest report, Influencer Marketing 2020, reveals 84% of marketers feel proving the ROI of influencer marketing is a challenge. Aspire Platform. Resources. Measuring conversions is one of the most important KPIs to look at when judging your campaign’s success. Influencer marketing has grown in popularity among brands in recent years, with a Meltwater study released in May finding that sponsored feed posts increased 27% year-over-year. This is how you’ll determine the level of success you’ve had in reaching your audience with the help of the influencer. ———————————— x 100. 2. Zorka. CreatorIQ has long advocated for influencer marketing measurement standards and benchmarks. To examine influencer reach, measure the following key performance indicators (KPIs): Followers: The number of fans or followers an influencer has. Carusele. Read Direct Comments. By measuring and tracking performance, you can maximize the effectiveness of your influencer campaigns, ensure a solid ROI, and make data-driven decisions to continually refine your strategy. When measuring the impact of a brand awareness campaign, looking at your own brand’s social media presence is a good indication of whether more people have discovered your brand. Like any other marketing effort, your influencer marketing campaign needs a concrete vision and goals to succeed. Data-driven Influencer marketing platform for brands & agencies that helps to find the best influencer, analyze the market, track and measure influencer campaigns. Which platforms and metrics to use to measure influencer engagement; How to reliably track, attribute, and measure influencer campaigns; Campaign ideas for e-commerce, lifestyle, and gaming apps; In addition to the above, we’ll share best practices for social media influencer marketing for ecommerce, mobile gaming and lifestyle apps. Yet there remains a lack of transparent, independent and. Be sure to analyze the growth of your brand’s social media followers to see if there’s a peak around the time of your influencer campaigns. The Meltwater all-in-one platform centralizes your influencer marketing efforts by giving you a single. Now that we’ve discussed attribution tracking of. A lower CPM indicates that you're getting more impressions per dollar spent. When creating your influencer marketing campaign, you need to properly decide what metrics you should look for in regards to the influencer in order to ensure. Influencer Marketing ROI Formula. 78, a return of nearly six times the original investment! The process of measuring ROI in influencer marketing is the comparison of the influencer campaign versus social platform ads campaign with the same performance and based. Individual influencer metrics include: Total. It’s essential to measure the success of an influencer program, so you can understand which strategies worked and where you can improve. Discover influencers, handle relationships, and manage campaigns all in one end-to-end solution. The first metric in our list of how to measure the success of an influencer campaign relates to campaign reach and brand awareness. But, if your campaign is focused on consideration and conversion, you might place a higher emphasis on engagement rate. This includes your first contact with an influencer and every interaction you have before, during, and after launching an influencer marketing campaign . Reach and impressions. The 5:1 and over ratio is already considered a stable and strong ROI for most businesses. Chart macro and granular impact from influencer campaigns. With these changes, improving brand awareness also. Still, an influencer marketing campaign may require different metrics. 2. These metrics are only the corner pieces of the influencer jigsaw. If you’re running a major campaign on Instagram (let’s say for a product launch, holiday sale or important partnership), you want to know how well the campaign is performing. This process should be continuous, involving regular reviews of. To help you out, we have put together this short guide explaining which metrics you need to track in order to evaluate the performance of your campaigns. Campaign Acceptance Rate: The actual number of influencers who agreed. Measure Twice, Campaign Once. That’s an impressive influencer marketing return on investment that any business would love to see! For many businesses, a good influencer marketing ROI percentage is around 100%. Data plays a crucial role in measuring influencer marketing KPIs. To measure the success of an influencer marketing campaign, use key performance indicators to help set quantifiable goals, such as making 100 sales in a month. 303-733-0328. With influencer KPIs, you can decide on social accounts for your campaigns without making major concessions on price and conditions. The success of an influencer marketing campaign can be measured in general terms by comparing the performance of the campaign against specific, pre-determined goals and objectives. By analyzing the ROI, net profit, and other key performance indicators (KPIs), companies can gain a better understanding of the effectiveness of their. The Definitive Guide to Influencer Marketing is an in-depth tutorial to one of the most successful forms of marketing today. Overall, 117 influencers generated 69,495 engagements. • Micro influencers: 10,000 to 99,000 followers. Here are nine ways to judge whether your influencer campaign was successful. This means that it is vital that you monitor the reach of. Calculate your influencer marketing ROI using these metrics and formulas. This data-driven approach allows for optimization and adjustments during the campaign. Prioritize continuous measurement to glean insights about influencer campaigns. First, define your campaign objectives and target audience. Your influencers produce content. 8. Through programs like Amazon Associates, you can create. 7. An absolute dream of an evaluation tool, the feature is available for Analytics Advanced and Analytics Pro customer, which not only include all platform tools and data across our database of over 140,000 talent profiles but incorporate campaign reporting (Advanced) and. After the campaign concluded, the brand was able to identify that both the fitness and lifestyle influencers not only generated the greatest awareness but drove. Nonprofits. The most direct way to measure influencer sales is via click-through and conversions from creator-based ads. Buffer. Meant For: Startups, global brands, and agencies. To measure the effectiveness of an influencer marketing campaign, it’s important to establish clear goals and metrics beforehand. 3. An influencer marketing KPI (key performance indicator) is a specific and measurable metric that indicates how well an influencer marketing campaign performs. Schedule posts, research and engage with influencers in your industry, and measure the success of your campaigns — all from a single dashboard. When possible, avoid asking influencers to play a role in your campaign immediately after following them. Too often we only look at reports when a campaign ends or when our boss asks to see the numbers. Your Twitter metrics need to be analyzed for a specific purpose, like seeing if you met your social media goals or understanding if an ad campaign succeeded. 5. Here are some top influencer marketing KPIs to analyze to help you quantify your campaign’s ROI so that you can expand your budget as your efforts succeed. For analyzing latest social media trends. Your influencers produce content. This blog post will guide you through the process of tracking and analyzing engagement metrics, offering insights into how influencer content impacts your brand and audience. 1. Identify influencers and recruit them for your campaign. Here are some common influencer campaign key metrics and specific examples to measure true impact: Follower count → Reach 10K followers by Q4. ROI is the percentage or dollar amount your brand gets back from your investment. (Metric at Time 1 - Metric at Time 2 / Metric at Time 2) x 100 = Growth %. Onboarding: create briefs and contracts. Still, an influencer marketing campaign may require different metrics. You can use promo codes to track all sales-related metrics for individual influencers. One of the key influencer marketing KPIs that help you in this endeavor resides on your profile: number of followers. Be sure to analyze the growth of your brand’s social media followers to see if there’s a peak around the time of your influencer campaigns. ROI Tracking Sheet. To measure your influencer campaign performance and ROI, you need to use tracking tools and analytics that can capture and report the data you need. Not only has influencer marketing evolved but also the tracking of ROI in a marketing campaign. Influencers typically perform the following duties on social media: Post daily or weekly content, including photos, stories and videos. The influencer marketing manager can construct a dynamic and expanding program with each new successful campaign. Understand How Your Brand Sells. Research influencers and begin negotiating. By tracking these metrics and using the data correctly, you can optimize your influencer campaigns and generate the results you need to effectively promote your brand. The key metric you should be measuring all of your marketing spend on. It can help you measure the overall effectiveness of your influencer marketing spend, distinguish weaknesses and strengths in areas of your influencer program, and indicate ways to optimize your influencer marketing ROI. Measuring Channel Performance, using metrics such as sales attributable to specific influencers or increases in web or social traffic. Set Clear Goals for Your Influencer Campaign. It is common for influencer campaigns to achieve several goals beyond conversion, such as reaching new markets, driving traffic, or improving engagement. The objectives of the two marketing tactics also differ: seeding marketing campaigns aim to trigger cascades of information through a social network (e. Starting at the top of the funnel, this means counting up the branded pieces of content generated by. In 2022, influencer marketing was a $16. Part of that data gathering step should include competitive benchmarking. Much like the Internet, the digital landscape of advertising is constantly morphing, adapting to ever-changing user behaviors, trends, and technological advancements. Services Offered: Influencer Search & Discovery, Campaign Management. Country or region: Filter your search based on where the majority of a creator's audience is. But now, let’s do the math on the real impressions you got. Once you compare the data from your overall website traffic with the traffic generated by your influencer campaigns, you’ll be able. Selecting a TikTok influencer whose audience is best aligned to your target users can yield the highest performance results throughout an influencer campaign. A lmost one in three Gen Z and baby boomers said content creators provided a sense of community during the pandemic. Track own account progress, search & check influencers or just become acquainted with our product. Here are 5 ways to measure the ROI of any influencer campaign. Key features. Once your campaign is live, closely monitor its performance. An influencer contract is a document that contains the details of the agreement between the influencer and a business. Conversions. Plus you can measure success on influencer campaigns with real-time reporting software. Reach out to TikTok influencers and brief them about your campaign. 4B industry, and is predicted to increase by 29% in 2023 to $21. Pricing – Customized. More than 380 new influencer marketing-focused agencies and platforms established in 2019. Before we dive in with the metrics you should be tracking, Bannersnack‘s Robert Katai argues that “there is no ONE most important KPI when tracking. Image Source. The tool streamlines the creation of social ad content and lets you measure impact in just a few clicks to see what’s working, what isn’t, and what needs to improve. The benefits include the amount of money you earned or saved from your influencer partnerships, such as revenue, leads, referrals, or savings on advertising. 65% of our respondents measure the ROI from their influencer campaigns We carried out our first influencer marketing survey in 2017, giving us excellent insight into the state of the industry. Feature highlights: Social media reports across multiple channels, influencer campaign tracking. For example, follower growth shows how your follower count changes over time. Share them with your agency partners and align on the use of the guidelines’ definitions and calculations for organic campaign measurement and reporting. To calculate your CPR, you need to divide your total campaign budget by the number of results you expect to get from your campaign. 3. Step 1: Set Clear Goals. NinjaOutreach: Best for Outreach Campaigns Influencer marketing is a form of marketing in which brands work with individuals who have a significant following on social media or other online platforms to promote their products or services. 7 billion in 2020. Because EMV metrics are primarily used to evaluate influencer marketing activities, influencer posts generally make up the majority of the EMV figures attributed. So you’ve got your campaign type, audience, and platforms figured out. Its powerful analytics provide a detailed view of Instagram performance, identifying content types that resonate with your audience. Success may mean a certain number of likes, reshares, uses of a specific hashtag, etc. London, 5th November 2019 – Nielsen today announces the launch of Nielsen Influencer Brand Effect, a new measurement solution to help advertisers evaluate the effectiveness of their influencer marketing. Step 4: Monitor. Pricing: Annual fees range from $50K–$500K. Brandwatch stands as a robust tool for Instagram influencer marketing, offering in-depth analytics and effective campaign management. The problem, says the ANA, is that the same level of data an advertiser gets from a paid influencer campaign across social media just isn’t there for organic influencer or content programs. Campaign Measurement and Reporting. However, EMV baselines fluctuate like the stock market. 1 billion by the end of 2023, with 67 percent of brands reporting they increased their influencer budget. 3% of Nord VPN's social traffic comes from there. VIEW. What it is: Audience growth refers to the number of new followers your brand gains over the course of a campaign, or in the months after. Decide the type of campaign you’ll run. You have to link your influencer marketing campaigns to bigger goals that you are hoping to achieve. 5 Adjust and improve your strategy. All successful marketing campaigns are 360, including influencer marketing. The most valuable commodity in this dynamic is not the influencer, but their fan base. Captiv8. Use affiliate links. 3. And while these tangible results are important, it isn’t the only data that you should be considering, particularly if you’re launching a new brand, store or product. The final step of measuring influencer marketing is to use the data and insights you gathered to adjust and improve your strategy. Marketing campaign measurement & management; Influencer search; CRM; Brands they work with. 7B in 2020. Step 1: Clear Goals. To calculate ROI from your influencer campaigns, use this formula: (Revenue - Cost) / Cost x 100%. 1. Solution: Traackr was implemented to serve as Colgate-Palmolive's system of record for influencer marketing uniting regions, brands and agencies on one platform for discovery, campaign management and measurement. You have vanity metrics to track and the nuances of different influencer strengths and weaknesses. Use UTM parameters 8. 1. You’ll also want to consider savings related to time, media costs, content production, and software usage. By Chloe Huffman January 16, 2023 January 19th, 2023 Education, Measurement & Attribution 11 Min Read. Work with your brand influencers to create schedules for social media content, collect data on engagement and conversions, and make changes to your campaign as necessary. With Connect, you stay up-to-date on campaign progress and maintain. HypeAuditor is a popular influencer analytics tool that is widely used to analyze influencer campaigns. Coupon codes allow you to track sales and conversions before, during, and after a campaign. Create free account. While you can agree on certain types of content and provide a few guidelines, the influencer typically has creative control over the execution of the video or post, unless otherwise outlined in your deal. After identification of goals you need to. Influencer’s in-house Impact Score is our unique way of measuring campaign performance. You want their followers to get in touch with the brand. 1. There’s a well-established axiom in the. NeoReach is a digital marketing platform that connects influencers across niches (including gaming) to the brands that need them. giving influencers personal discount codes; 2. You also need to measure the impact of the content on your campaign metrics, such as impressions, clicks, conversions, and ROI. An individual influencer goal would detail the minimum amount the person would generate within that time frame. • Macro influencers: 100,000 to 300,000 followers. Citation 2019). SOURCE Group RFZ. Brands are set to spend up to $15 billion on influencer marketing by 2022. With a 360° influencer marketing cloud, Klear offers an end-to-end solution for planning, running, and measuring campaigns. Barrier 1: How to Measure Accurate Impressions for Influencer Campaigns. This metric is ideal when your main goal is to increase brand awareness. 8. 10. Reach: Reach refers to the number of people who have seen an influencer’s content. Campaign Measurement KPIs. This will help you craft a pitch – if creating and sharing blog posts on Twitter is what works best for a certain influencer, that’s probably what she should do when working with your brand. The average organic reach for brands on TikTok is about 118%. As the C-suite takes note, both the opportunity and the accountability will increase. 4. Use affiliate links to measure success. Zorka. Measuring brand awareness and reputation involves gathering data from various sources and channels to assess the brand’s visibility, reach, and impact. 10 Qualities of a Top-Notch Influencer Marketing Platform15. According to the Influencer Marketing Hub 2021 survey, the most common metric brands use to measure an influencer marketing campaign’s success is conversions or sales. The main issues concern: Brand awareness campaigns are always hard to measure. Add in sales,. Spend efficiency metrics. At Influence4You we use this method, complemented by an algorithm that takes into account a publication's reach, engagement and subscriber growth rate. Its philosophy is that influencer marketing is marketing to the influencer – brands need to build a trusting relationship with potential influencers. Pricing: From $460. These two metrics together will give you an idea of roughly how many people are seeing a given post. You can successfully promote your products and services by selecting the right influencers for your campaign and ensuring that creative assets. You measure the results of your campaign. 78. Use UTM parameters 8. Step 2: Consider a Wide Range of Metrics. By finding the right influencers, forming strong partnerships, creating compelling collaborations, measuring the impact of your campaigns, and optimizing based on findings, you can successfully leverage the power of influencer. Measure your campaign results. Measuring the Impact of Your Influencer Marketing. But (just like influencer collaborations…) measurement works best when it’s an ongoing process and part of our. While tracking traffic to your website (Google Analytics) or sales from a campaign (tracking links/ codes) can be easy, attributing a cost and value to. Influencer marketing on Twitter offers a unique opportunity to reach and engage with your target audience. auto image + link. In this breakdown of influencer collaborations, we focus on hair care brands and analyze why these interesting and successful collaborations work. They help you find influencers, create connections, run campaigns, and track results easily. Identify influencers and recruit them for your campaign. If your goal is increasing sales, then using coupon codes can be an effective tool for influencer tracking, especially if you have hired multiple influencers and want to see how each is performing individually. Expectations vs. Measurement and brand awareness are definitely not two peas in a pod. Sprout Social is a widely used tool that helps you monitor your influencer marketing campaigns by tracking hashtags and allowing your team to collaborate without any hitches. Heepsy is a great influencer marketing platform with authenticity and real influence as the major value proposition. Influencer Marketing. Once your influencer marketing campaign starts, the campaign brief should a sample group of your total targeted influencer population. 3% of people report using conversions and sales to measure the success of a campaign. Influencers should not be considered programmable ad units by any means. According to a recent survey, 51% of marketers say that they spend between $50-$500K per year on influencer marketing, and 15% reported then spend $1M+. We'll share with you how tracking and measuring your influencer collaborations will help you shape your marketing methods, what metrics to monitor,. 1 question I hear from brand CMOs is whether influencer marketing can be measured, and the answer is a resounding yes. 6. Ben Jeffries, Co-founder and CEO of Influencer said “The No. You can set it up to measure metrics like the ones listed below for a specific date ranges. Monitor Your Reach & Awareness. The cons of influencer marketing. To achieve your goals, you'll need to select the most relevant metrics to track and analyze. You need to collect and monitor the data from the KPIs that you defined earlier, and compare them with. Whether you’re looking to boost brand. One of the most important qualifications for influencers, of. 4. In fact, not only are we the first influencer marketing software platform to adopt the ANA’s recently released standards—a collaborative effort between the ANA and brands including Unilever, Sephora, Mastercard, Target, Cigna, Hilton. Even if you’re familiar with influencer marketing and branded content, when it. 3. Compatible with This Goal: Social amplification. Key learnings: Brief on the value of a product not its attributes, build trust by. Influencer agency adopts brand lift metrics across campaigns to address measurement challenges. # of Engagements (likes, comments, shares, etc. For example, if you spent $500,000 on a campaign that generated $2,000,000 your ROI for this campaign would. Based on your campaign goals, you. When a brand collaborates with an influencer to promote a product or service, many factors and metrics must be considered. Time-bound: Set a specific timeframe for the campaign and measure progress towards goals at regular intervals. To calculate your CPR, you need to divide your total campaign budget by the number of results you expect to get from your campaign. Elements, like your objectives, can make measuring influencer marketing ROI and conversions difficult. Built to handle the most complex programs, yet nimble enough for small teams that need to. Setting overarching goals will guide you toward the right key performance indicators (KPIs) and metrics to accurately assess your influencer campaigns and make improvements faster. ) In general, there are 3 ways to measure sales from influencer collaborations: 1. However, in 2020 things changed, with Conversions/Sales taking a clear, undisputed lead, which continued in 2021 and 2022. NinjaOutreach: Best for Outreach CampaignsInfluencer marketing is a form of marketing in which brands work with individuals who have a significant following on social media or other online platforms to promote their products or services. Let’s say you spend $50K on an influencer campaign (That’s all in cost!) and you get 25 million “impressions” and an easy to swallow $2 CPM. Solving the Measurement Complexities of Influencer Marketing. 19. One of these key metrics is Cost Per Mille, also known as CPM for influencer marketing. ” Katai explains: “The most important KPI can be overall reach, signups or even leads or sales. Experimentation is key in the early stages of influencer marketing. Influencer KPIs help you quantify your campaign’s ROI. Growth. youtube marketing agencies. Services Offered: Influencer Search & Discovery, Campaign Management, Third Party Analytics. Consider including not just the leaders executing the influencer campaigns but also communications and PR, data and analytics, social and digital, media, and content marketing teams. With the need to appeal to Gen Z consumers and create a virtual experience, influencer marketing increased by 470% from 2016 to 2020. Engagement is one of the most important KPIs to track in order to determine the performance of your influencer marketing campaign. Leverage Dedicated Landing Pages. This keeps your strategy fresh, adaptable, and primed for success. Measuring influencer marketing KPIs is essential to assess the success of your campaign and make informed decisions. CPM = 500 / 100000 × 1000 = 5. Individual influencer goals must align with your campaign goals. Measuring Your Campaign’s Success. Input. Consumers trust influencers’ recommendations (61%) compared to a brand’s social media account’s recommendations (38%). PR professionals have always struggled to identify hard metrics and tend to tack on more “fluff” metrics like “potential impressions” or quantify placements based on dollars for the equivalent ad space. Audience Reach. Metrics provide you with the data you need for a number of different areas: To know when to post for the most engagement. That way, you can have an idea of what numbers you should be aiming for with your KPIs. With this formula, you can easily assign a percentage to the success of your campaign. Pricing: Starts at $119, but this package might not be enough if you plan an influencer marketing campaign. For most brands that enter into an influencer collaboration, one of their biggest goals is raising brand awareness. Databox. For tracking social media campaigns' performance. Since you’re compensating an influencer for the post (s) they make, it’s best practice to establish your expectations beforehand through an influencer brief. Doing so builds a strong bond and keeps your campaign on the right track. By utilizing influencer marketing, you can sig nificantly increase brand awareness, drive traffic to your website and improve customer conversions. • Micro influencers: 10,000 to 99,000 followers. One of the most important influencer marketing goals a brand should focus on is to increase their brand awareness. Buffer is an all-in-one social media marketing and ROI tool that’s designed to simplify the process of measuring and managing ads. You can use software to help you track metrics like engagement, brand awareness, and impressions. Let’s take a look at 5 of the most important influencer marketing goals your brand should focus on. using affiliate services where the affiliate links have been created for you. NordVPN. Finally, on June 13, 2022, the ANA issued the first-ever official guidelines for measuring organic influencer marketing, “reflect[ing] the current state of organic influencer measurement. 4. Platform. In addition to influencer-driven brand awareness, check how you can market your event for free. Socialinsider. Carusele.